www.sh.xinhuanet.com on 26 September (YAN Ximeng) Between 23 and 25 September, China Brand Day 2020 campaign was in full swing in Shanghai. LI Mingyan, Chairman of ShouXianGu accepted interview of On China Entrepreneurs by xinhuanet, and said that to improve the safety and efficacy of traditional Chinese medicine needs to establish a full industry chain quality control system to be safe, effective, stable and controllable with modern science and technology energization.

ShouXianGu is a century-old time-honored brand and a modern hi-tech traditional Chinese medicine enterprise that integrates breeding, research, cultivation, manufacturing and marketing of rare traditional Chinese medicinal materials and edible-medicinal fungi such as Ganoderma Lucidum and Dendrobium Officinale. In May 2017, ShouXianGu was listed on the main board of Shanghai Stock Exchange—the first stock of Ganoderma Lucidum and Dendrobium Officinale in China. At the critical moment of COVID-19 prevention and control, ShouXianGu has got active to donated 24 batches of health care products including spore powder of Ganoderma Lucidum valued over 10 million Yuan to Zhejiang emergency medical team in Hubei and frontline epidemic prevention workers in total.

The key to a quality medicine lies in its materials. For the new growth driver of TCM in the context of a fresh development pattern, LI Mingyan said innovation is a constant subject and standardization means the right of speech while product quality control and standardization are the core factors that impede our TCM to go global.

 During the hard-nut problem tackling of science and technology over the last 41 years, ShouXianGu has set up a full TCM industry chain from breeding through cultivation to deep processing, cultivated 7 good varieties of Ganoderma Lucidum, Dendrobium Officinale and Saffron with proprietary intellectual property rights, initiated large-scale and standardized wild-imitated organic cultivation base, tackled sporoderm-removal ganoderma lucidum spore powder technology, and developed the third-generation sporoderm-removal ganoderma lucidum spore powder that effectively improves component content eightfold. Further, a product quality control system that covers the whole production process has been constructed. ShouXianGu has undertaken at least 60 national, provincial and municipal major scientific projects.

“Each product will go through extensive scientific experiments to prove its safety and efficacy upon certain evidence. The basic expectation will be reached when the consumers use it. Only in this way can a brand be accepted by and deeply rooted in the public.” according to LI Mingyan.

Up to now, ShouXianGu has dominated and participated in the preparation of 73 industrial standards, where: 4 international standards and 69 national, industrial, local and group standards. The ISO 21315:2018 Traditional Chinese Medicine - Ganoderma Lucidum Fruiting Body and ISO 21370:2019 Traditional Chinese Medicine - Dendrobium Officinale jointly prepared by Zhejiang ShouXianGu Pharmaceutical Co., Ltd. and Traditional Chinese Medicine Resources Center, China Academy of Chinese Medical Sciences have been released. The release of the standards has provided a benchmark for the international trade of Ganoderma Lucidum and Dendrobium Officinale, which is a significant breakthrough of TCM internationalization. 

This is the manifestation of TCM quality control of China’s TCM enterprises driven by standardization. On 25 September, the Ganoderma Lucidum and Dendrobium Officinale international standard projects mainly developed by ShouXianGu were conferred Zhejiang Standard Innovation Contribution Award (Outstanding Contribution) 2020 by the People’s Government of Zhejiang Province.

The “organic— full industry chain” production pattern is the guarantee for medicinal materials quality and safety, which gets through the whole process from raw materials production to processing, furthering the quality control. According to LI Mingyan, the next step for ShouXianGu is to develop superior and efficient characteristic industry by relying on wild-imitated TCM planting technology, improve authentic TCM quality, and actively involved in Yangtze River Delta integration to catalyze TCM via modern science and technology and better serve the public.

China Brand Day 2020 campaign is guided by China Council for Brand Development, Xinhua News Agency and News Center of the State-owned Assets Supervision and Administration Commission of the State Council; co-sponsored by National Brand Office of Xinhua News Agency, News Information Center of Xinhua News Agency, China Economic Information Service, xinhuanet.com and China Financial Information Center; and undertaken by China National Brand. During the campaign, brand night words—— National Brand Night, China Branding Summit 2020 and evening party of China Brand Day 2020 is to be held simultaneously. The high-end events are designed to propel the growth of national brands, and better help enterprises cope with opportunities and challenges in the face of new development pattern.